Caesars Interactive Entertainment, one of the largest online betting firms in the United States of America announced that their subsidiary social gaming platform Playtika will be acquiring Pacific Interactive, a new social games developer. Pacific Interactive the software developer behind the popular social gaming application House of Fun.
During 2013 and 2015 Caesars Interactive Entertainment has been making a rigorous effort to provide new forms of online gambling with social aspects. They do this in hopes that they will be able to gain a new demographic of players that have yet to even consider online gambling as a form of entertainment. Millions of users throughout the world use the Playtika social brand that has been created by Caesars Interactive Entertainment. Acquiring Pacific Interactive will allow them to give millions of players around the globe with a new experience.
Playtika first started their operations in 2010, they were acquired by Caesars Interactive Entertainment in June of 2013. The online betting firm hit a milestone after they purchased Playtika, they were able to release the 100th video slot available for the social application. You can now enjoy various kinds of casino games on this social platform such as video poker, slot machines and arcade games.
A spokesman from Pacific Interactive commented on the acquisition saying, “We would have no one else purchase our gambling services. Caesars Interactive Entertainment has stood the test of time in the online gambling market and they have proven themselves on multiple occasions as one of the best competitors in the market. We know they’ll be able to take our services to a new level.”