The United Kingdom’s Advertising Standards Authority decided today that it is going to censor a new ad that by gambling giant 888. The ad was taken down and is now being remade to be more censored. The ad was for the new slot machine game called “Wild Gambler”.
The ad was offending to regular online gamblers due to a statement that the ad made. The ad claimed that players will be granted a massive win on every spin they make. Players obviously questioned this statement as there has never been a slot game like that before. 888 will have to remake their ad due to the false claims that they made.
The company that owns 888 is Cassava Enterprises responded to the claim against their ad. They noted that their ad is meant to show you the simplicity of the game and it was supposed to give players the feeling of a “Wild Gambler”. The ad was only meant to make players feel that on this slot game they can truly be a wild and profitable online gambler.
The ASA made a ruling that the ad was misleading, not only was the game presented to players in demo mode on the ad but it made false claims that just couldn’t be supported. The new ad will have to show the odds of winning and losing within the game so that the player can make a fair judgement if they want to play this game or not.
